The Holland 100 is put together by the folks at Events For Good, Inc. a 501(c)3 non-profit based in Michigan. Our mission is to raise funds for charity organizations via the planning and execution of events like the Holland 100.

We STRONGLY recommended that faster, more serious cyclists, start as close to 7:00 a.m. as possible. You can start earlier, but you do so with the knowledge that you may hit our rest stops before they’re fully set-up and ready for you.

Those riding shorter routes (18 and 36 miles) may start later in the morning. We ask all riders hit the course no later than 10:00 a.m.